Wine Marketing & Sales: Success Strategies for a Saturated Market
Customer Reviews:
Review #1: Wine exporting/importing
2007-04-08 
My main interest for purchasing this book was to gain guidance on importing wine to the US. I read the author's pre-release review that indicated the book devoted an entire chapter to the topic of exporting/importing wine. Upon finally receiving the book, I found one chapter that mainly addressed wine exporting and the chapter had one high-level page on wine importing. I was disappointed and returned the book.
Review #2: Hands on Help for marketing
2007-03-28 
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.
Vivian Pershall
Review #3: Great Wine Marketing Tool
2007-03-20
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up. |
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