Successful Wine Marketing

Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV).

From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, "Successful Wine Marketing" is the first publication to provide sound, practical information on both wine and business.

Completely up to date, with information on Internet marketing, small winery strategies, and so much more, "Successful Wine Marketing" is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Customer Reviews:

Review #1: Outstanding resource for anyone in Wine marketing
2002-06-09
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

Review #2: Successful Wine Marketing
2001-11-01
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.